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Clear Impressions’ Story


The Clear Impressions STORY

Safety. Excellence. Communication. 

These three key attributes are the foundation for all of Clear Impressions’ operations.

In 2021 Michael and Heston, the owners of Clear Impressions, were dissatisfied with the level of services rendered by other local pool companies at their own personal pools. Heston called every other pool service company on the first page of Google, and could not find anyone who would answer the phone, and those who did didn’t sound eager to help. Recognizing the opportunity in the market to provide an premium service with exceptional quality, 

Michael and Heston partnered up and acquired Clear Impressions in late 2022. In the first year, the company grew by 300%, and customer satisfaction is at its highest level since the acquisition with 100% 5-Star reviews. This is due to our ongoing dedication to outstanding quality and customer service.

Our goal at Clear Impressions is to ensure clients are so happy with our services that they can’t help but share the word! We achieve this by continually going above-and-beyond to provide the highest possible quality of service and communication to you and your family. Our technicians are the extensively trained in all aspects of advanced pool care, and all are excellent at customer service.

We’re so excited to bring this incredible customer service to select pool owners.

Our promise is to treat you and your project like we would our own – giving you 100% of our best so you can relax as we do the work! Our goal is to give you the best experience you’ve ever had with your pool – 10 stars from start to finish!

If you would like to see more amazing pool content, please follow our Instagram!


More about our team philosophy:

Clear Impressions understands the value of fostering a strong, cohesive team and prioritizing employee development as a cornerstone of its ongoing growth strategy. This commitment to nurturing a skilled and motivated workforce not only enhances the quality of pool services offered but also ensures a consistently exceptional customer experience, propelling the company to the forefront of the industry.

First and foremost, a strong team forms the backbone of Clear Impressions. Recognizing that each team member plays a pivotal role in the company’s success, Clear Impressions invests in comprehensive training programs. These initiatives ensure that all employees, from pool maintenance technicians to customer service representatives, are well-versed in the latest industry standards and technologies. This emphasis on continual learning and skill enhancement allows Clear Impressions to deliver top-notch pool cleaning, maintenance, and renovation services, setting the company apart in the competitive market.

Moreover, focusing on employee development fosters a culture of excellence and innovation at Clear Impressions. Employees who feel valued and are given opportunities for growth are more likely to be engaged and committed to their work. This results in lower turnover rates, higher job satisfaction, and a team that consistently goes above and beyond for its clients. Such a dedicated workforce is instrumental in building lasting relationships with customers, ensuring that they turn to Clear Impressions for all their pool service needs.

In addition, investing in employee development equips the team at Clear Impressions with the tools and knowledge needed to tackle challenges and adapt to the ever-evolving demands of the pool service industry. This forward-thinking approach not only prepares the company to meet current customer expectations but also positions it to anticipate and seamlessly integrate future trends and innovations in pool care.

In conclusion, the strategic focus on building a strong team and concentrating on employee development is more than just a policy at Clear Impressions—it’s a fundamental part of the company’s ethos. This unwavering commitment not only drives operational excellence and customer satisfaction but also solidifies Clear Impressions’ reputation as a leader in the pool service industry, poised for continued growth and success.

We Value safety, Excellence, & Communication in all that we do.


Heston Williams

Head Chef & Co-Owner

Michael Denny

Regional Speedo Champion

Ben Martinez

Lead Technician